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Inbound Truckload RFP

Industry Practicum · KeHE · Tirthal Kothari

A lane-level carrier-award recommendation balancing transportation cost, coverage, and service.

The challenge

Our university transportation practicum worked with KeHE Distributors’ real 2024 inbound truckload RFP, including lane-level carrier bids.

What I did

I analyzed lane-level carrier bids across cost, coverage, and service, then developed an award recommendation that balanced rates with reliability and network fit.

The deliverable

A lane-level carrier-award recommendation with a clear rationale for the cost, coverage, and service tradeoffs.

Tools & methods

  • Excel
  • Bid Analysis
  • Carrier Sourcing
  • Transportation

Project context

University industry practicum using KeHE’s 2024 inbound truckload RFP. Deliverable: a lane-level carrier-award recommendation balancing cost, coverage, and service.

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